Tuesday, May 4, 2010

Got Quoted in The Atlanta Journal-Constitution‏

I got quoted in last week's Atlanta Journal-Constitution article about Astral Brands (Aloette, CosMedix, Pur Minerals) and its goal to expand sales by using television.

"Virginia Lee, a senior analyst with Euromonitor International who covers the skin care and cosmetics industry, said that having a product on TV heightens consumers’ interest." “Companies have said that following their brands’ appearance on TV, they actually get more customers in the stores,” she said. “I would say that whereas 10 years ago, having your beauty brand on TV was kind of embarrassing, it’s no longer that way."

Instead, many prestige beauty brands including Bobbi Brown, Clinique, Lancome, and NV Perricone have embraced TV shopping (Home Shopping Network and QVC).

Article at: http://www.ajc.com/business/atlantas-astral-brands-seeks-495414.html

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