Wednesday, July 13, 2011
Great Retail Theater
was great retail theater. I have never seen anything like this, and
I've shopped a lot.
Three cobblers came up from Miami to make custom sandals in the store.
Think they said it takes about 2 hours to make one. There's the
element of limited-time only (they were there just through July 11),
customization, and the storytelling aspect of telling your girlfriends
that you saw sandals being made for you right before your eyes. How
many of us can say we've seen cobblers make shoes? Not many.