In January I attended the annual Marketing Conference at the Kellogg School of Management. The two-day event attracted lots of marketing professionals in addition to Kellogg students and alumni. One of the most popular panel discussions was the one on private label. This discussion featured speakers from Clorox, Daymon Associates, General Mills, Sara Lee, Target, and Wal-Mart. Private label products have shown strong growth during the recession. This has been aided by the popularity of Trader Joe's where they carry mostly private label products, with few national brands. Most session attendees said that they love shopping at Trader Joe's.
The official recap of the conference at: http://www.kellogg.northwestern.edu/News_Articles/2010/marketing_conference.aspx
A recap of the private label panel discussion at: http://www.morningnewsbeat.com/News/News_Article_Detail_S.las?A=32882&Date=2010-01-29